Emails – Pulse Secure

Target Market: Retaining Junos Pulse customers as the company changes to Pulse Secure.

Strategy: Customers will keep the same level of service they know and trust with a higher level of security as the company undergoes its transition.

Execution: Most of the security services provided by Pulse Secure are executed by their resellers. Through a series of email campaigns, we will inform both resellers and their customers that the name may have changed, but the security has only improved.

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Alka-Nights App

Copywriter: Max Russell

Art DirectorJoanna Kammer

Target Market: 21-35 year old social drinkers

Creative Strategy: Alka-Seltzer helps ease hangovers.

Execution: The Alka-Nights App is useful, not simply promotional. It allows people to have a record of how much they’ve had to drink in case they’ve forgotten during the night or by next morning. 

Alka-Nights

Stop Cyber Bullying

Copywriter: Max Russell

Art DirectorJoanna Kammer

Target Market: Traveling Parents

Strategy: Emphasize pro-empathy to remind parents how important it is to lead by example.

Execution: This was a competition entry piece to prevent cyber bullying and message would be placed inside airport security bins. It is meant to inspire parents to take action by teaching their children of the real world consequences of their online actions. The keyboard shortcuts help builds a connection with the online world and reminds parents to stop cyber bullying before it starts.

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Branding – Poaster

Copywriters: Max Russell & Erin Heraty

Art DirectorJoanna Kammer

Motion DesignerGreg Hartwig

Video ArtistDan Hatton

Target Market: Business to Business

Strategy: Rather than use traditional paid advertising methods to promote a company through social mead, Poaster makes it easy for employees to share their company’s promotional materials for free using their own profiles.

Execution: Create a How-To video that shows how easy it is to promote your company’s message to an extremely large audience by leveraging your employee’s social media connections.

Poaster Demo

Bose

Copywriter: Max Russell

Art Director: Joanna Kammer

Target Market: 16-25 year olds

Creative Strategy: People hear music. Bose gets you to feel music.

Execution: By partnering with airports, customers have an easier way to discover the important details about their flight as well as drown out the sound of the commuters around them. Positioning kiosks in noisy environments also puts the sound and noise cancelation qualities of Bose headphones to the test. By giving customers a chance to block out the unattractive sounds of bustling commuter stations, they’ll be pulled in by quality of Bose headphones when given a change to listen to their favorite music, either by connecting their iPod or by logging into their Spotify account.

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