PR Manager

Target Market: Clients looking to assess their place in the market in relation to industry competitors.

Strategy: Monitoring the media landscape through TrendKite, Cision, Critical Mention, and Google to record their standing in their industry. This involves discerning between passive coverage, where the company is simply mentioned, and featured coverage, where they are a central focus of the article.

Execution: By having a solid understanding of where my client stands in their own industry, my team can properly advise them on how to grow their market share.

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