Target Market: In Public Relations, it’s important to get the message out to the right people. Through various platforms including Cision and RocketReach, I will locate the sometimes hard to find contacts of relevant journalists who cover similar topics of the story you wish to promote.
Strategy: Focus the search on overlapping topics. For example, when promoting a self-driving car, journalists that cover technology and automotive are obvious. Journalists covering disabilities and wounded veterans will also likely find interest as the the technology can help their community.
Execution: I can run your email system to ensure each email promotion is finding it’s way to an interested journalist as opposed to creating white noise in their inbox.