Woodchuck

Copywriter: Max Russell

Art DirectorJoanna Kammer

Target Market: 30-45 year olds males.

Creative Strategy: Associate Woodchuck with the nostalgic emotions of Fall.

Execution: Woodchuck bottles become Fall in a glass, so you can enjoy a taste of Fall in any season.

winter_return-to-fall

springwoodchuck

ipad_fall_app

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