Target Market: Audiophiles who purchase high-end sound systems.
Strategy: Bowers & Wilkins builds the best and continues to build better sound systems.
Execution: Empower Bowers & Wilkins local affiliates with professionally made emails and microsites to entice customers to buy Bowers & Wilkins products at their store.
Bowers & Wilkins Custom Theatre Microsite
Bowers & Wilkins Email Campaign for AM1
Bowers &Wilkins Email Campaign for Custom Theater
Bowers & Wilkins AM1 Microsite
Target Market: Peapod wanted to update their brand image to encourage the best potential employees to apply.
Strategy: “Putting Food on the Table”. Working for Peapod allows employees to put food on the table for everyday Americans as well as themselves.
Execution: After performing on-site research, we determined that there were 4 distinct job categories. Warehouse. Transportation. Customer Care. Propulsion Labs. Since each category attracts a differently suited employee, we created videos with employee testimonials along with scenes from their work environment in order for potential employees to gain an immersive experience and find out which department is best suited for them.
Target Market: CMOs at Insurance companies looking to empower their local affiliates to market their services.
Strategy: Revenew can connect all of your agents and brokers today and is the only channel marketing platform that stays ahead of changing trends in technology.
Execution: Stay top of mind through the CMOs buyer’s journey through a drip email campaign.
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Target Market: Businesses looking to save on their building’s energy costs.
Strategy: Position Pacific Gas & Electric as a thought leader in smarter offices and energy efficiency.
Execution: I ghostwrote an engaging article about energy efficiency and how it can save on their operation costs. When California companies are researching smart offices, it will bring them right to Pacific Gas & Electric’s website.
Copywriter: Max Russell
Art Director: Joanna Kammer
Target Market: 30-45 year olds males.
Creative Strategy: Associate Woodchuck with the nostalgic emotions of Fall.
Execution: Woodchuck bottles become Fall in a glass, so you can enjoy a taste of Fall in any season.
Target Market: Retaining Junos Pulse customers as the company changes to Pulse Secure.
Strategy: Customers will keep the same level of service they know and trust with a higher level of security as the company undergoes its transition.
Execution: Most of the security services provided by Pulse Secure are executed by their resellers. Through a series of email campaigns, we will inform both resellers and their customers that the name may have changed, but the security has only improved.