Lyft

Copywriters: Max Russell & Erin Heraty

Art DirectorJoanna Kammer

Motion DesignerGreg HartwigLyft_shopping cart

Target Market: 21-30 Millennials who do not have a car.

Creative Strategy: Lyft is a friendly alternative to public transportation.

Execution: Showcase the benefits of Lyft in guerrilla and outdoor mediums, particularly where people will most consider using it as an alternative transportation method.

Lyft_billboard

Lyft_transit

coaster_lyftmustache

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One thought on “Lyft

  1. Hey – Colin from the Lyft marketing team here!

    Great video and interesting outdoor ad ideas. We already do bus stop ads an coasters for bars, but I like your campaign idea of #ridingshotgun

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