Lyft_shopping cart

Target Market: 21-30 Millennials who do not have a car.

Creative Strategy: Lyft is a friendly alternative to public transportation.

Execution: Showcase the benefits of Lyft in guerrilla and outdoor mediums, particularly where people will most consider using it as an alternative transportation method.






One thought on “Lyft

  1. Hey – Colin from the Lyft marketing team here!

    Great video and interesting outdoor ad ideas. We already do bus stop ads an coasters for bars, but I like your campaign idea of #ridingshotgun

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s