Copywriters: Max Russell & Erin Heraty
Art Director: Joanna Kammer
Motion Designer: Greg Hartwig
Target Market: 21-30 Millennials who do not have a car.
Creative Strategy: Lyft is a friendly alternative to public transportation.
Execution: Showcase the benefits of Lyft in guerrilla and outdoor mediums, particularly where people will most consider using it as an alternative transportation method.