Copywriter: Max Russell
Art Director: Joanna Kammer
Target Market: Traveling Parents
Strategy: Emphasize pro-empathy to remind parents how important it is to lead by example.
Execution: This was a competition entry piece to prevent cyber bullying and message would be placed inside airport security bins. It is meant to inspire parents to take action by teaching their children of the real world consequences of their online actions. The keyboard shortcuts help builds a connection with the online world and reminds parents to stop cyber bullying before it starts.