Copywriters: Max Russell & Erin Heraty
Art Director: Joanna Kammer
Motion Designer: Greg Hartwig
Video Artist: Dan Hatton
Target Market: Business to Business
Strategy: Rather than use traditional paid advertising methods to promote a company through social mead, Poaster makes it easy for employees to share their company’s promotional materials for free using their own profiles.
Execution: Create a How-To video that shows how easy it is to promote your company’s message to an extremely large audience by leveraging your employee’s social media connections.