Copywriter: Max Russell
Art Director: Joanna Kammer
Target Market: 16-25 year olds
Creative Strategy: People hear music. Bose gets you to feel music.
Execution: By partnering with airports, customers have an easier way to discover the important details about their flight as well as drown out the sound of the commuters around them. Positioning kiosks in noisy environments also puts the sound and noise cancelation qualities of Bose headphones to the test. By giving customers a chance to block out the unattractive sounds of bustling commuter stations, they’ll be pulled in by quality of Bose headphones when given a change to listen to their favorite music, either by connecting their iPod or by logging into their Spotify account.