Max Russell

fence

 

Whether your firm needs to monitor current coverage about your organization and competitors or if you are looking to reach out to interested reporters, I will survey the media landscape and provide useful metrics and contacts to promote your business. From technology to finance and education, I have served a range of clients and will find the particular outlets that are interested in covering your latest developments.

I’ve worked in agency settings, collaborating with other amazingly creative art directors and copywriters as well as on my own as a freelancer. Whether you need to brand your startup company, maintain your social media presence or clearly communicate what your business offers, I can promote your business and provide the inbound marketing materials your potential customers will find when researching your company.

For those looking to discuss my work and the possibility of filling an open position, my contact information is open to you.

-Max Russell

 

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Coverage Books

Target Market: Businesses and individuals looking to understand how their earned and promoted coverage translates into viewership and audience.

Strategy: Organize large and small scale coverage into readable presentations that can be understood by everyone in the organization.

Execution: Through various platforms such as Cision, Critical Mention, TrendKite, CoverageBook, and more, I can present an image of your company’s place in the media landscape.

Targeted Email Lists

Target Market: In Public Relations, it’s important to get the message out to the right people. Through various platforms including Cision and RocketReach, I will locate the sometimes hard to find contacts of relevant journalists who cover similar topics of the story you wish to promote.

Strategy: Focus the search on overlapping topics. For example, when promoting a self-driving car, journalists that cover technology and automotive are obvious. Journalists covering disabilities and wounded veterans will also likely find interest as the the technology can help their community.

Execution: I can run your email system to ensure each email promotion is finding it’s way to an interested journalist as opposed to creating white noise in their inbox.

Website Content Creation

Target Market: SMBs that want to increase their web presence. Clients range from landscapers, financial services, non-profits, religious organizations, artists and more.

Strategy: Utilize SEO within their Geolocation to make sure their business is on the first page of Google search results.

Execution: Clients coming to web.com know how to run their business, but they need help building a relevant website. With a brief rundown of their products, services, and company history, I built entertaining and creative websites that lead new customers to their business.

Energy Solutions

Solar Energy Providers

Real Estate Brokers

Nursing Services

Graphic Designers

Animal Care and Breeding

Shepards

 

Blog Posts – Agribotix

Target Market: Entrepreneurs looking to enter the drone industry and farmers looking to apply drone technology to monitor their fields.

Strategy: Drone technology is very new and customers are still researching the industry while deciding which vendor to choose.

Execution: Through inbound marketing materials, Agribotix establishes itself as a thought leader in the industry and are more likely to be considered when clients are choosing between drone vendors.

 

Blog Posts – Revenew

Target Market: Business leaders who are researching what channel marketing is while building their list of considered vendors.

Strategy: Engage with the top channel marketing blog so when clients are researching channel marketing, they come across our article and consider us a thought leader in the industry.

Execution: By simply writing an effective article that business leaders learn from, without overly selling our own product, they will follow the author’s company and learn more about our specific offering on our website.

(Click Link to Read Entire Article)

6 Steps To Earn True Partner Engagement

6 Steps to Earn True Partner Engagement

 

Word of Mouth Marketing in the Digital Age

5 Do’s and 5 Don’ts of Social Media

The Biggest Barriers to Channel Engagement

The 5 Big Lead Generation Mistakes Made by SMBs

 

Press Release – Golden Apple Awards

Target Market: Community advocates at every city hall, park district and library within six counties that surround Chicago, Illinois.

Strategy: By sending promotional posters to 700 prominent public, high traffic locations, we help inform the community about the Golden Apple Awards and how they can nominate exceptional teachers and school leaders in their area.

Execution: After researching and compiling all relevant addresses, emails and phone numbers, I led a team that labeled and stamped all mailing tubes that were send out with the included press releases and posters.

GA Letterhead

Golden Apple Nominations for Teachers

Golden Apple Nominations for Leaders

 

Emails – Bowers & Wilkins

Brave the Elements

Target Market: Audiophiles who purchase high-end sound systems.

Strategy: Bowers & Wilkins builds the best and continues to build better sound systems.

Execution: Empower Bowers & Wilkins local affiliates with professionally made emails and microsites to entice customers to buy Bowers & Wilkins products at their store.

Microsite BW

Bowers & Wilkins Custom Theatre Microsite

Durable Design

Bowers & Wilkins Email Campaign for AM1 

 

Bowers &Wilkins Email Campaign for Custom Theater

Bowers & Wilkins AM1 Microsite

Commercials – Peapod

4 Peapod

Target Market: Peapod wanted to update their brand image to encourage the best potential employees to apply.

Strategy: “Putting Food on the Table”. Working for Peapod allows employees to put food on the table for everyday Americans as well as themselves.

Execution: After performing on-site research, we determined that there were 4 distinct job categories. Warehouse. Transportation. Customer Care. Propulsion Labs. Since each category attracts a differently suited employee, we created videos with employee testimonials along with scenes from their work environment in order for potential employees to gain an immersive experience and find out which department is best suited for them.

 

Drip Campaign – Revenew

stay ahead of the curve

Target Market: CMOs at Insurance companies looking to empower their local affiliates to market their services.

Strategy: Revenew can connect all of your agents and brokers today and is the only channel marketing platform that stays ahead of changing trends in technology.

Execution: Stay top of mind through the CMOs buyer’s journey through a drip email campaign.

amplify agent engagement

Optimize Your Local Marketing Results

Control Access to Execution

Connect Your Entire Marketing Ecosystem